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Why indulgence from the region is more than just a trend
Today, regional enjoyment stands for much more than just freshness on the plate. It is an attitude to life that combines sustainability, conscious consumption and a sense of home. Anyone living in Hanover or visiting the region has the opportunity to discover regional products with all their senses - right on their own doorstep.
One initiative that pursues precisely this approach is the Regio Challengeorganised by the Food Council of Hanover and the surrounding area. The aim: to encourage people to spend a week consuming only what has been produced within a maximum radius of 50 kilometres. This not only supports local agriculture - it also fundamentally changes people's own view of food and consumption.
Regional shopping tips
Shopping regionally - with pleasure and a clear conscience
The advantages of regional food are obvious: short transport routes, fresh products, transparent origins and support for local businesses. The selection of farm shops, markets and direct marketers is particularly large in and around Hanover. From crunchy vegetables and aromatic herbs to artisan cheeses - there is something for everyone. Indulgence from the region is not just an empty phrase here, but a lived practice.
An excellent overview can be found on our page - Farm shops & manufactorieswhere you will find a variety of suppliers who produce and sell their products locally with passion and quality awareness.
The farm shop routes
The Regio Challenge - a month for conscious enjoyment
The Regio Challenge is not a diet, a renunciation programme or a dogma. Rather, it is an invitation to take a closer look at what you consume on a daily basis. The playful character - e.g. through the "joker" principle (for spices or coffee) - allows for flexible implementation. Many participants report exciting discoveries: new producers, unknown vegetable varieties or creative recipes.
It's not just about food, but also about drinks, cosmetics and cleaning products - everything should be as regional as possible. This raises awareness and creates appreciation for products and producers.
Regio Challenge Hanover
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The advantages of regional products at a glance
1. maximum freshness
As many products are only sold a few hours after harvesting, the flavour remains unadulterated and intense. You can taste this - whether it's a sun-ripened apple or a handmade cream cheese.
2. sustainability without compromise
Short distances mean fewer CO₂ emissions. By cutting out middlemen and import chains, we actively contribute to climate protection. A real plus for the environment and society.
3. strengthen the regional economy
Buying from direct marketers supports farmers, bakers, beekeepers and many other trades who put their heart and soul into their work. This keeps the added value in the region - and preserves jobs.
4. diversity instead of uniformity
Local products bring flavourful variety to the table. Variety, seasonal specialities and old cultivated varieties ensure that eating becomes an experience again.
